Insuritas

Category Archives : Insights

Bank & Credit Union web portals still failing with customer engagement

On March 20, 2014, Posted by , In eCommerce,General,I-Lab Technology,Insights,Marketing,Uncategorized,UX - User Experience, With Comments Off on Bank & Credit Union web portals still failing with customer engagement

http://www.bankinnovation.net/2014/03/unfriendly-customers-dont-want-to-connect-with-their-banks-on-social-media-study-finds/ Finally someone has put some data around this notion of consumers allegedly waiting for an FI’s digital strategy to include a prerequisite ‘SM’ component. FI web ecosystems are a bad mash-up of stale brochureware and an uninspired entry point for online banking services, period. I don’t believe that will…