Comprehensive insurance solutions to offer auto, home, commercial and specialty coverage.
Agawam, Mass. (August 27, 2025) – Insuritas is pleased to announce its partnership with Broadway Bank to establish a full-service digital insurance agency within its banking ecosystem. This strategic collaboration will enable Broadway Bank to seamlessly offer its retail and commercial customers a comprehensive suite of insurance products, enhancing customer engagement while driving non-interest income growth.
Through Insuritas’ innovative ‘Embedded Agency as a Service’ platform, Broadway Bank will provide its customers with easy access to a wide range of insurance solutions, including auto, home, commercial, renters, pet, identity theft, and travel insurance. By including insurance directly into the banking experience, Broadway Bank aims to deliver a more integrated financial services offering and ensure its customers have the right coverage at the right price.
“We’re delighted to partner with Broadway Bank to provide a full-service, digitally powered insurance agency to their customers throughout Texas,” said Insuritas Chairman and CEO Jeffrey Chesky. “Through our embedded insurance agency as a service, Broadway Bank will now be able to provide simple, seamless access to competitive options for their customers’ insurance needs, all focusing on delivering the right coverages at the right price at the right time.”
“We are thrilled to partner with Insuritas to bring a robust and fully integrated insurance solution to our customers,” said Broadway Bank EVP and Chief Product Officer & Head of Consumer Banking Gina Jordan. “With rising insurance costs impacting so many, we see this as a valuable opportunity to provide our customers with cost-effective options tailored to their needs.”
Broadway Bank’s Insurance Services is scheduled to launch in late summer on the bank’s website, broadway.bank. It will use Insuritas’ proprietary virtual insurance agent technology, Lily, to enhance the customer experience and ensure personalized, data-driven insurance recommendations.
About Insuritas
Insuritas connects people to the insurance products they need through a seamless, transparent shopping experience where carriers compete to provide them with the best coverage at the best price. Installed across a network of financial institution partners serving over 25 million customers nationwide, Insuritas’ platform empowers banks and credit unions to leverage proprietary data analytics and deep carrier integrations to deliver highly personalized, digitally optimized insurance solutions. This approach strengthens customer relationships while generating a critical source of recurring, non-interest income for financial institutions. For more information, visit www.insuritas.com.
About Broadway Bank Broadway Bank has served Texas since 1941, growing into one of the state’s premier privately owned financial institutions with over $5.7 billion in assets and $3.4 billion under wealth management. Broadway offers comprehensive personal, private, business, and mortgage banking, along with wealth management services across the Lone Star State with financial experts throughout San Antonio, Austin, the Hill Country, Dallas and Houston. Our modern banking experience combines award-winning digital services with locally sourced, personally delivered care. For more information, visit broadway.bank.