Insuritas’ partnership with GEICO expands customer choice and unlocks new revenue opportunities for its network of 250+ financial institution agencie
Agawam, MA – 7/8/2025 – Insuritas, the nation’s leading provider of embedded insurance agency solutions for financial institutions, announced today the addition of GEICO, one of the most recognized personal lines insurers in the country, to its growing insurance carrier marketplace. Through this partnership, Insuritas’ network of over 250 financial institutions can now offer GEICO auto insurance quotes directly to their customers and members.
GEICO coverage will initially be available in Alabama, Arkansas, Washington DC, Florida, Iowa, Idaho, Illinois, Indiana, Kentucky, Maryland, Missouri, Mississippi, Montana, Nebraska, North Dakota, Ohio, South Carolina, Tennessee, Texas, Wisconsin, and Wyoming.
“We’re excited to welcome GEICO into the Insuritas marketplace, further expanding the value we deliver to our financial institution partners and their members,” said Donna Jermer, EVP and Chief Marketing Officer at Insuritas. “Our embedded agency platform is designed to make shopping for insurance easier, more personalized, and more trusted—delivering access to top-tier carriers like GEICO through the institutions where people already manage their financial lives.”
By integrating GEICO into Insuritas’ embedded agency platform, financial institutions can offer their customers a powerful new choice for auto insurance, supporting greater customer retention and improved digital engagement.
About Insuritas
Insuritas powers the insurance agencies of over 250 financial institutions, enabling them to offer personal and commercial insurance products through an embedded, white-labeled digital agency model. Learn more at www.insuritas.com.