Sterling Federal Bank ($445 M Assets) Chooses Insuritas to Launch insurance Agency Across Two State Footprint

On January 20, 2016

Insuritas announced it has been chosen by Sterling Federal Bank to install their award-winning insurance agency solution for its customers.

Dean Ahlers, President /CEO of Sterling Federal Bank noted: “Our customers across our two state footprint look to us to provide all the financial products and services they need in a one stop shopping solution that focuses on price, convenience, selection and service. We recognize that 100% of our customers buy auto, home and business insurance every year – and we are perfectly positioned to be their trusted Agent. Insuritas will launch our insurance agency across our markets in Northwest Illinois and Northeast Iowa. We will offer all lines of insurance products to protect our customers, their families and small businesses. The Insuritas digital agency platform will allow our customers to instantly get insurance quotes every time they get a loan, get their insurance policy bill in the mail, or visit our online banking storefront.”  Ahlers concluded, this commitment to insurance supports our core mission; “A total commitment to the needs of our customers with a special focus on home mortgage, commercial and agricultural loans.

Jeff Chesky, President and CEO of Insuritas, noted: “Sterling Federal Bank’s leadership wanted to provide a full suite of insurance products where customers can come to shop, compare and buy insurance as a natural extension of their promise to serve their customers and leverages the powerful brand equity and trusted relationships Sterling Federal Bank has created in their market.  Chesky added “We will install our award winning E-InsuranceAISLE™, LoanINSURE® and SmartCART Technology℠ platforms, creating a virtual ‘Insurance Aisle’ inside the Bank that will provide a powerful source of recurring, value added, non-cyclical fee income while helping more customers save time and money on insurance.”

About Insuritas

Insuritas pioneered the deployment of virtual “private labeled” insurance agencies that are integrated into bank and credit union operating environments – currently connected to over 5.0 million consumers and small businesses.  The Insuritas solution, which is now installed in over 110 financial institutions, includes four core technology platforms that transform the shopping experience for millions of consumers for the insurance products they purchase and repurchase every year.  Insuritas enables financial institutions to own an insurance agency solution without the significant capital investments required to build or buy an agency, or the inherent operational risks attendant to either of those approaches.  Through a cost-effective outsourcing solution, financial institutions leverage Insuritas’ proven, end-to-end insurance agency solution. Click for additional information.

About Sterling Federal Bank
Sterling Federal Bank serves over 14,000 households and 500 businesses through 10 branches in Illinois and Iowa. Founded in 1885, the Bank has over $445 Million in assets. Additional information is available at

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