Jeff Chesky, President and CEO of Insuritas, noted: “The leadership at Priority Bank has recognized that 100% of their customers buy auto, home and business insurance every year, and wanted a full service, multi-product, bank owned insurance agency.” Chesky noted, “We will build and launch an agency for Priority Bank with up to 42 Auto and Home insurance carriers, and a stable of over 100 insurance carriers offering nearly every insurance product consumers and small businesses need. The agency will operate on our digital platform supported by our ‘White Glove Agent Concierge Service’ and feature our award winning E-InsuranceAISLE™, LoanINSURE® and SmartCART Technology℠ platforms. The CU owned agency will provide a powerful lift in recurring, value added, and non-cyclical fee income.”

Ray Stidham, President of Priority Bank stated, “Launching our bank owned insurance agency will allow our customers to shop for the auto, home, life and business insurance they need from the bank they trust. Over 100 insurance carriers will be featured in our agency, all competing to offer our customers the best combination of price, coverage, and service. By opening our wholly-owned insurance agency, we are able to continue our commitment to servicing our customers with all of the financial products they need with a great customer experience and an emphasis on price and convenience.”

Stidham concluded: “Our bank is committed to continually developing new products and services for the communities we serve, with a focus on leveraging leading edge technology all while maintaining down-home traditions of service excellence.”

About Priority Bank

Priority Bank is a local financial services institution that has served Ozark and Northwest Arkansas with quality service and professionalism since 1993. Priority Bank is incorporated in the state of Arkansas and is a federally chartered Savings Bank located in Fayetteville, Arkansas. It is regulated by the Office of the Comptroller of the Currency and is a member of the FDIC. The Bank opened for business on July 3, 1993, and continues its commitment to excel with financial strength and quality service. The bank continually focuses on developing new products that will help position the bank on the leading edge of technology, while maintaining down-home traditions of service excellence. To learn more, visit www.prioritybank.com

About Insuritas

Insuritas has reengineered insurance distribution in America; simply changing the way insurance works – by building a scalable platform that currently has a comprehensive knowledge of and active engagement with nearly 9 million retail and 1.4 million small business insurance buyers. Insuritas has reengineered insurance by building complex, private labeled insurance agency solutions embedded into the financial services industry, enabling these firms to own a turn-key insurance agency and offer their customers a comprehensive set of insurance & risk management products through a white-labeled, digitally-optimized solution installed, managed, and optimized by Insuritas. Insuritas has built a single fully integrated platform that can connect the over 300M+ insurance buyers in the US and all of their annual insurance needs to insurance carriers in a single, virtual insurance agency eco-system, collapsing the fragmented and antiquated customer acquisition, quoting and policy issuance model and finally replacing it with intelligent insurance. Visit www.insuritas.com for additional information.