Insuritas has partnered with First Source Federal Credit Union to launch and operate its insurance agency: First Source Insurance Services. The agency is now live, leveraging Lily, its proprietary virtual insurance agent technology to help offer Members a full suite of consumer and business insurance products.
Agawam, MA (August 1, 2025) – Insuritas announces the successful launch of a full-service digital insurance agency for First Source Federal Credit Union in New Hartford, NY, built on its award-winning BUNDLE by Insuritas platform. First Source Insurance Services is now fully integrated into First Source FCU’s digital ecosystem and designed to deliver a seamless, embedded insurance experience for its Members. Through this partnership, First Source FCU now offers its 68,000 Members a broad range of auto, home, commercial, and ancillary insurance products—enhancing Member financial wellness and creating a new source of non-interest income for the credit union.
“We’re excited to see First Source go live with its fully integrated, digitally powered insurance agency,” said Insuritas Chairman and CEO Jeffrey Chesky. “With our embedded insurance agency tools, First Source is now providing Members access to competitive insurance options tailored to their individual needs—delivering the right coverage at the right price at the right time.”
“We are thrilled to add insurance services to our product set through our partnership with Insuritas,” said Katie Ulman, First Source Vice President of Marketing & Community. She continued, “At First Source, we are always looking for more ways to support our members’ financial well-being. As insurance costs continue to rise, First Source Insurance Services provides a smart, convenient solution that helps our Members protect what matters most.”
First Source Insurance Services offers a comprehensive suite of insurance products, including commercial insurance and personal coverage such as home, renters, auto, pet, identity theft, and travel insurance. The agency collaborates with over 40 insurance carriers to ensure members receive broad coverage options at competitive prices.
About Insuritas
The Insuritas mission is to connect people to the insurance products they need through a seamless, transparent shopping experience where carriers compete to provide them with the right coverage at the right price. The Insuritas ‘Embedded Agency as a Service’ platform is installed across a network of financial institution partners serving over 25 million customers nationally, empowering financial institutions to leverage proprietary data-mining techniques and integrations with a broad array of insurance carriers to make highly personalized, digitally optimized insurance offers to their Members, all within their brand. These strategies help further their commitment to the financial well-being of their Members, while driving a critical source of non-interest income for their institution. For more information, visit www.insuritas.com.
About First Source:
First Source Federal Credit Union is a full-service financial institution, with savings, loan and insurance solutions, serving Members and our community since 1938. Originally founded as Utica Teachers Federal Credit Union, the name changed to First Source in 1992 to better reflect our broad and diverse membership. First Source provides financial solutions with a personal approach to each Member, building meaningful relationships in order to help Members afford each stage of their life. First Source strives to help Members make smart financial decisions and help our community grow and thrive. We serve over 60,000 Members with current branches in New Hartford, Washington Mills, South Utica, North Utica, Herkimer, and Rome; a Member Care Center, and Online & Mobile banking. Our members have access to First Source Interactive ATMs as well as over 30,000 nationwide surcharge-free ATMs. Connect with First Source and learn more at fsource.org, through Instagram, LinkedIn, Facebook, or X.