Agawam, MA (December 4, 2024) – We are thrilled to announce a significant milestone for Insuritas. As of 12/1/2024, Insuritas has officially been acquired by VIU by HUB, a division of HUB International, the 5th largest insurance broker worldwide.

Over the last 24 months, our embedded insurance agency model has seen record growth, driven by tighter partner integrations, leveraging data analytics and machine learning, allowing financial institutions to emerge as core distributors of the insurance products all of their customers buy every year. This acquisition marks an exciting new chapter in our journey and will allow us to rapidly expand customized insurance solutions. By joining forces with VIU by HUB, we are amplifying our ability to enhance your sales and service capabilities and resources with state-of-the-art digital analytics tools.

What This Means for You
Our partner agencies will have the largest selection of insurance products offered by the largest collection of insurance carriers of any independent agency complex in the US.

Agent Responsiveness: As we know, most customers want to shop and compare insurance options online, but over 90% of them want to talk to a licensed agent to confirm and bind coverage. Our partnership with VIU by HUB will provide agent resources and scaling that will allow us to target answering 100% of our inbound call traffic as we move through Q2 2025.

Enhanced Technology: Our digital capabilities will continue to scale, leveraging VIU by HUB’s cutting-edge analytics platforms with our embedded agency technology built on Salesforce to provide your customers with more personalized experiences.

Increased Resources: With the backing of HUB International’s vast resources, we are positioned to deliver even greater service levels, ensuring faster response times and more personalized support in sales, service, retention and onboarding your members/customers.

Continued Partnership
Your partnership has always been a cornerstone of our success, and we remain fully committed to supporting your business goals. There will be no disruption in the services you receive from Insuritas during this transition. In fact, this acquisition allows us to accelerate our joint success with even more robust capabilities. The entire leadership team at Insuritas will continue to oversee the company day to day.

VIU shares our omnichannel approach featuring a digital-first experience, supported by personalized live agent interactions and trusted advice. In addition to being available to consumers, we will have even greater capabilities in integrating into the systems of our financial institution partners to provide added value to your clients and drive additional revenue.

More about Hub International
Headquartered in Chicago, Illinois, Hub International Limited is a leading full-service global insurance broker and financial services firm with more than 18,000 employees in offices located throughout North America.

We will be in touch over the coming weeks to share further details. Should you have any questions or need immediate support, please do not hesitate to reach out to your dedicated Account Manager or your Executive Leader, Donna Jermer.

Thank you for your continued trust and partnership. We are excited about the opportunities this new chapter brings and look forward to growing our relationship together.